- by Bill Brine-Lead Generation Master
There are all sorts of ways to generate leads for your business opportunity. In most cases, you will then funnel the email addresses of the leads you capture into an email autoresponder series, also known as an opt-in list.
Have you read countless articles, sought expert advice and read many success stories of people creating a small fortune with opt-in lists? Have you followed their advice to the T and you still weren't able to make a profit?
So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dove right in. You chose a topic which you thought could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn't mean they are going to buy instantly.
Here are some ideas for rejuvenating your opt-in list. For those who are just starting out, here are three quick and easy ways to build a profitable opt-in list.
1) Get your customers to trust you and your products first. Just launching your opt-in list will not make you an expert and a believable seller. Start a blog and write many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Visit forums first to gain knowledge about your customers, about their wants and needs and target those wants and needs.
Join forums from other sites as well. Provide expert advice and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what your business is all about.
The money will only come in when the consumers and subscribers believe and trust you. They want a product or service that will be good value for their money. People are not going to buy something on your recommendation if they don't know you.
2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about, you can make it successful.
While it is true that it is best to sell something that you have an interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your market research well and you will see the profits come in. Provide your subscribers with promotional material that they can actually use and spread around.
3) Make friends with other opt-in list users. This is beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you on the internet to use, there is nothing like getting a first hand account from someone you trust.
Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.
Building a profitable opt-in list doesn't just happen overnight. A lot of preparation and effort goes in upfront. Opt-in lists are built from scratch. As your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.
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Bill Brine-Lead Generation Master
PO Box 121, Amherst, NS B4H 3Y6 Canada
Ph: 902.667.0798
Fax: 760.280.8685
Skype: billbrine
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