One of the strategies you must use when building your work at home business is to create a lead capture page and then drive traffic to that page.
In many cases, this page will be incorporated into a website that presents your business and your services to website visitors.
So how do you drive traffic to that website? Here are ten ideas I thought of:
1. Are you publishing an ezine for your work at home business? If not, you should be. Give people a free subscription to your ezine. Almost everyone is publishing a ezine nowadays, so be sure to give something extra with the free subscription. You could offer a free gift or some free advertising to new subscribers..
2. Provide your visitors with free content. Your content will be more attractive to your visitors if it is up-to-date or original. You could also offer people the option to reprint the content in their ezine or web site.
3. Offer a free online directory. The directory could be full of interesting ebooks, ezines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over. People love it when someone else does their research for them. Make sure you update the directory on a regular basis, and give visitors the option to subscribe to be notified when there are updates.
4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles, or you can hire ghost writers at websites like elance.com.
5. Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.
6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.
7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.
8. Offer free online services or utilities from your web site. They could be search engine submission, copywriting, proofreading, a niche-specific forum, etc. The service or utility should be helpful to your target audience.
9. Give free consulting to people who visit your web site. You could offer your knowledge via email or by telephone. People will consider this a huge value because consulting fees can be very expensive.
10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club? You could also give away a free ezine for club members only.
There you are, ten ideas to drive traffic to your work from home business website. There are many other ways to drive traffic - put your mind to it and you can find all sorts of creative ways to increase traffic.
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Bill Brine-Lead Generation Master
PO Box 121, Amherst, NS B4H 3Y6 Canada
Ph: 902.667.0798
Fax: 760.280.8685
Skype: billbrine
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